Well onTarget Fitness Program: digital enhancements
Well onTarget® offers personalized tools and resources to help all members — no matter where you may be on the path to health and wellness. To access these online tools:
- Log in to Blue Access for Members and go to Well onTarget
- Log in to WellonTarget.com and use your BAM username and password
- Download the AlwaysOn® wellness app, available for iPhone® and AndroidTM smartphones (in the Apple and Google stores)
Well onTarget® Fitness Program members will now have access to an enhanced member portal and new digital fitness solution as part of their membership. No action is needed for you to engage with the new content, and you will be notified via the email address maintained with Tivity Health.
Some Fitness Program members have access to the Burnalong program through Tivity Health. Burnalong is being sunset and replaced with a new fitness solution and enhanced member portal. If you are a member, you will be notified at the email address maintained with Tivity Health. No action is needed for you to engage with the new content.
Members looking to join the Fitness Program will be able to register in the Well onTarget Fitness Program mobile app as part of this enhancement; currently members must register in the web portal before utilizing the mobile app. All members will be able to manage their account, locate participating facilities and track their visits in the app.
From Oct. 1-31, 2026, eligible new members who enroll in the Fitness Program can have the enrollment fee waived by entering promo code OCT26FP during checkout.
How to Enroll
- Members can enroll through Blue Access for Members online account by selecting: MyHealth > Wellness > Fitness Program
- Enter promo code OCT26FP before Oct. 31, 2026, to receive the waived enrollment fee. Then select the plan and participating fitness location that best meets their needs.
For additional information visit, the BCBSTX Well onTarget webpage.