Mobile devices now account for more internet traffic than desktops. If your content is not optimized for a mobile device, who are you failing to reach? It’s imperative that we think “Mobile First” when developing websites, and design websites with mobile users as the primary audience.
The Texas A&M University Mobile Strategy Team has a developed a resource intensive site that explains why and how to think “Mobile First.” Visit GoMobile.tamu.edu for tools, articles, training resources and more.
All best practices for UX (user experience) design are applicable in the mobile web.